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Company Profile

Established in 2000, Birla Sun Life Insurance Company Limited (BSLI) is a joint venture between the
Aditya Birla Group, a well known and trusted name globally amongst Indian conglomerates and Sun Life
Financial Inc, leading international financial services organization from Canada. The local knowledge
of the Aditya Birla Group combined with the domain expertise of Sun Life Financial Inc., offers a
formidable protection for its customers' future.
With an experience of over 10 years, BSLI has contributed significantly to the growth and development
of the life insurance industry in India and currently ranks amongst the top 7 private life insurance companies in the country.
Known for its innovation and creating industry benchmarks, BSLI has several firsts to its credit.It was
the first Indian Insurance Company to introduce "Free Look Period" and the same was made mandatory by
IRDA for all other life insurance companies. Additionally, BSLI pioneered the launch of Unit Linked
Life Insurance plans amongst the private players in India. To establish credibility and further
transparency, BSLI also enjoys the prestige to be the originator of practice to disclose portfolio on
monthly basis. These category development initiatives have helped BSLI be closer to its policy holders
expectations, which gets further accentuated by the complete bouquet of insurance products (viz. pure
term plan, life stage products, health plan and retirement plan) that the company offers.
To be a leader and role model in a broad based and integrated financial services business.

Our CSR philosophy

For us in the Aditya Birla Group, reaching out to underserved communities is part of our DNA. We believe in the trusteeship concept. This entails transcending business interests and grappling with the "quality of life" challenges that underserved communities face, and working towards making a meaningful difference to them.

Our vision is - "To actively contribute to the social and economic development of the communities in which we operate. In so doing build a better, sustainable way of life for the weaker and marginalized sections of society and raise the country's human development index" - Mrs. Rajashree Birla, Chairperson, Aditya Birla Centre for Community Initiatives and Rural Development.

All projects are identified in consultation with the community in participatory manner, literally sitting with them and gauging their basic needs. We recourse to the participatory rural appraisal mapping process. Subsequently, based on a consensus and in discussion with the village panchayats, and other stakeholders, projects are prioritized.

Arising from this our focus areas that have emerged are Education, Health care, Sustainable livelihood, Infrastructure development, and espousing social causes. All of our community projects/programmes are carried out under the aegis of The Aditya Birla Centre for Community Initiatives and Rural Development. Our activities are in line with Schedule VII of the companies Act, 2013.

Please click here to view our complete CSR Policy

About Birla Sun Life Insurance

Birla Sun Life Insurance Company Limited (BSLI) is a vertical of business of the Aditya Birla Financial Services Group (ABFSG). It is a joint venture between the Aditya Birla Nuvo Limited, a leading Indian conglomerate, and Sun Life Financial Inc., one of the leading international financial services organisations from Canada. BSLI ranks 5th in India among the private life insurers in terms of annual premium equivalent, with a market share of 7.1%* for FY17. During 2016-17, it recorded a gross premium income of Rs. 5,724 Crore, registering a y-o-y growth of 3% and posted a net profit of Rs. 123 Crore. Its assets under Management at Rs. 34, 523 Crore as on FY 17. BSLI has a nation-wide distribution presence through 409 branches, 6 bancassurance partners, over 73,000 direct selling agents and more than 150 corporate agents and brokers. BSLI is meeting its growth capital and solvency requirements through internal accruals and has not required any capital infusion during past five years. The company offers a complete range of protection solutions, children's future solutions, wealth with protection solutions, health and wellness solutions, retirement solutions and savings with protection solutions. For more information on BSLI, please visit For more information on ABFSG, please visit
*10% of single premium
About Aditya Birla Financial Services Group
Aditya Birla Financial Services Group (ABFSG) ranks among the top 5 fund managers in India (excluding LIC) with an AUM of INR 246,759 Crore as on March 31st, 2017 and has a lending book of Rs 38,839 Crore. Having a strong presence across the life insurance, asset management, private equity, corporate lending, structured finance, general insurance broking, wealth management, equity/currency/commodity broking, online personal finance, housing finance, pension fund management and health insurance business, ABFSG is committed to serving the end-to-end financial services needs of its retail and corporate customers.

As on March 31st, 2017, ABFSG reported aggregate revenue from businesses at Rs. 10,341 Crores and profit before tax from established businesses Rs. 1,374 Crore. Anchored by about 12,000 employees and trusted by nearly 14 million customers, ABFSG has a nationwide reach through over 1,300 points of presence and more than 142,000 agents / channel partners.

For more information, please visit
About Aditya Birla Nuvo Ltd.
Aditya Birla Nuvo is a conglomerate having leadership position across its businesses. Its Financial Services business (including NBFC, Housing Finance, Life Insurance, Asset Management, Health Insurance, General Insurance Advisory, Private Equity, Broking, Wealth Management and Online Money Management) ranks among the top 5 fund managers in India. Its Telecom venture, Idea Cellular, ranks among the top 3 cellular operators in India. It is a leading player in Linen, Agri, Rayon and Insulators businesses. ABNL has recently ventured into the Solar Power business. ABNL has also received a Payments Bank license from RBI, in joint venture with Idea Cellular, and is targeting to launch operations in the second quarter of FY2017-18 post requisite approvals.

Aditya Birla Nuvo is a part of the Aditya Birla Group, a USD 41 billion Indian multinational. The Aditya Birla Group is in the league of Fortune 500. Anchored by an extraordinary force of over 120,000 employees, belonging to 42 nationalities, the Aditya Birla Group operates in 36 countries across the globe. About 50 per cent of its revenues flow from its overseas operations.

About Sun Life Financial Inc, Canada

Founded in Canada in 1865, Sun Life Financial has been a trusted name for generations – 150 years and counting. Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth products and services to individuals and corporate customers. Sun Life Financial and its partners have operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of December 31, 2016, the Sun Life Financial group of companies had total assets under management of $903 billion. For more information please visit

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.
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Registered Office: One Indiabulls Centre Tower 1, 16th Floor, Jupiter Mill Compound, 841, Senapati Bapat Marg, Elphinstone Road, Mumbai - 400013. CIN: U99999MH2000PLC128110 Registration No. 109.


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