Mumbai, November 10, 2008 – Birla Sun Life Insurance has appointed Rahul Sinha as their Chief Marketing Officer. He will be responsible for the Marketing Initiatives of the company and its offerings, with the objective of being the target customer’s preferred brand and choice among life insurance companies, as an integral member of the Aditya Birla Financial Servces Group brand. He will be a member of the Senior Management team of BSLI and also a member of the Aditya Birla Financial Services Group (ABFSG) Marketing Council.

Rahul will have a business reporting to Vikram Mehmi, CEO - BSLI and a functional reporting to Ajay Kakar, Chief Marketing Officer – (ABFSG).

He comes with more than 13 years of work experience, including his stints in ITC Limited and Kotak Mahindra Group. Prior to joining BSLI, Rahul was 'Group Brand Head' at Kotak Mahindra Group, responsible for brand communication, customer knowledge, media planning and buying. He has a well balanced exposure in Sales and Marketing and functions, such as new product development, communication programs development, brand activation, demand forecasting, supply chain management and customer relationship management. He has completed his B.Tech from Indian School of Mines, Dhanbad and is a post graduate from IIM Bangalore.

The Aditya Birla Group enjoys a leadership position in all the sectors in which it operates. It is anchored by a force of 100,000 employees, belonging to 25 nationalities. Its operations span 25 countries across six continents and are reckoned as India's first multinational corporation. Headquartered in Mumbai, India, over 60 per cent of the Group's revenues flow from our overseas operations. The Group nurtures a work culture where success is built on learning and innovation. The Aditya Birla Group has been adjudged "The Best Employer in India and among the top 20 in Asia" by the Hewitt, Economic Times and Wall Street Journal Study 2007.

Additional information is available at www.adityabirla.com

Sun Life Financial Inc. is a leading international financial services organization providing a diverse range of wealth accumulation and protection products and services to individuals and corporate customers. Tracing its roots back to 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. Overall, Sun Life has a high quality, diversified investment portfolio with over $100 billion in invested assets as of June 30, 2008. Sun Life’s $60billion bond portfolio is highly diversified across 1400 different borrowers around the world and is rated 97% investment grade. Globally, Sun Life is in a solid financial position, and maintains financial strength ratings which are amongst the highest of all insurers in North America. Sun Life has a strong balance sheet and is well capitalized beyond minimum requirements. The Company’s balanced business model is an important pillar of its overall risk management framework. SLF prides itself on its prudent investment style and strong risk management controls.

Additional information can be found at www.sunlife.com

For further information kindly contact:
Mr. B. N. Kumar,
President,
Concept – PR, Ph: 022-40558936
E-mail: bnk@conceptpr.com