A Special Unit Linked plan for High Net Worth Individuals
| Mumbai – 6th February 2007 | ||||||||||||||||
Birla Sun Life Insurance, the pioneer of Unit Linked Life Insurance plans amongst the private life insurers in India, today, announced the launch of a life insurance plan suited for the privileged class. The plan meets the life insurance and investment needs of the privileged class. It has the potential to give returns that are best in the class. Commenting on the launch of the plan, Mr.Vikram Mehmi, President & CEO, BSLI said, “ The NCAER results on the Great Indian Middle Class, indicate that there has been a fast growth of various categories in the rich. This growth is estimated at 26% in 2005-06. Acknowledging this trend, we at Birla Sun Life Insurance are launching “Supreme – Life” a well crafted plan for HNI clients”. Supreme - Life is a life insurance and investment plan suited for the truly privileged class. It gives the flexibility to select the benefits and returns. With an efficient charge structure, it has the potential to give returns that are best in the class. The superior benefits and key features of the plan are summarized below:
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| About Birla Sun Life Insurance | ||||||||||||||||
Birla Sun Life Insurance Company Limited is a joint venture between The Aditya Birla Group, one of the largest business houses in India and Sun Life Financial Inc., a leading international financial services organisation. The local knowledge of the Aditya Birla Group combined with the expertise of Sun Life Financial Inc., offers a formidable protection for your future. Birla
Sun Life Insurance (BSLI) in its 5 successful years of operations has
contributed significantly to the growth and development of the life
insurance industry in India. It pioneered the launch of Unit Linked
Life Insurance plans amongst the private players in India. It was the
first player in the industry to sell its policies through the
Bancassurance route and through the Internet. It was the first private
sector player to introduce a pure Term plan in the Indian market. This
was supported by sales practices, which brought a degree of
transparency that was entirely new to the market. The process of
getting sales illustrations signed by customers, offering a free look
period on all policies, which are now industry standards were
introduced by BSLI. Being a customer centric company, BSLI has invested
heavily in technology to build world class processing capabilities.
BSLI has covered more than a million lives since inception and its
customer base is spread across more than 1000 towns and cities in
India. All this has assisted the company in cementing its place amongst
the leaders in the industry in terms of new business premium income.
The company’s current capital base is Rs. 602 crores.
Additional information is available at www.adityabirla.com |
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| About Aditya Birla Group | ||||||||||||||||
The Aditya Birla Group has a turnover close to Rs. 38000 crores (as on March 31st , 2006) and is one of the largest business houses in India. It enjoys a leadership position in all the sectors in which it operates. With over 75 business units, spanning the South East Asian belt, Africa, Canada and the UK among others, it is reckoned as India's first multinational corporation. The group is anchored by 72,000 employees and has 7 lakh shareholders, with a market capitalization of Rs. 53,400 crores. Additional information is available at www.adityabirla.com |
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| About Sun Life Financial Inc. | ||||||||||||||||
Sun Life Financial Inc. is a leading international financial services organization providing a diverse range of wealth accumulation and protection products and services to individuals and corporate customers. Tracing its roots back to 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of March 31st , 2006, the Sun Life Financial group of companies had total assets under management of USD 343 billion. Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under ticker symbol "SLF". Additional information can be found at www.sunlife.com |
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For further information kindly contact: |
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