Birla Sun Life Insurance announces Kapil Dev as its Brand Ambassador
| Mumbai, 20th November, 2006 |
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Birla Sun Life Insurance, one of the leading private life insurers in India today at a press conference announced the inimitable achiever, cricketer Kapil Dev as their corporate brand ambassador. The cricketing supremo will be endorsing Birla Sun Life Insurance in all its marketing initiatives. Birla Sun Life Insurance is a “value” driven brand which has a national brand recall of 70%. The objective of appointing a brand ambassador is to grow its brand recall as it goes national in its distribution reach and fuel business growth. As
a brand ambassador, Kapil Dev will play a key role in the brand and
product marketing and promotional activities. BSLI has always used an
integrated marketing approach which will get further strengthened. Kapil Dev, also known as the Haryana Hurricane, was born on 6th January, 1959 in Chandigarh. Kapil Dev played his first competitive game of cricket at the age of 13 yrs. Kapil Dev made his Test debut on 16th October 1978 at Faisalabad against Pakistan. Kapil Dev remained India's top strike bowler for almost 15 years. His extraordinary test match figures of more than 5000 runs, 434 wickets along with 64 catches show that he was a world class cricketer and all rounder. He has raised the mantle of India to Sporting Glory by winning us the World Cup. In a research study conducted by BSLI, Kapil Dev connected extremely well with the life insurance category and had high acceptance by the masses. Our survey suggests that he is seen as a very good fit for the Birla Sun Life Insurance brand. He is very much loved and respected by a vast majority of the population. On November 26th, Birla Sun Life will host the Annual Golf tournament at the Chembur golf club in Mumbai where Kapil Dev will participate. |
About Birla Sun Life Insurance Birla Sun Life Insurance Company Limited is a joint venture between The Aditya Birla Group, one of the largest business houses in India and Sun Life Financial Inc., a leading international financial services organisation. The local knowledge of the Aditya Birla Group combined with the expertise of Sun Life Financial Inc., offers a formidable protection for your future. Birla Sun Life Insurance (BSLI) in its 5 successful years of operations has contributed significantly to the growth and development of the life insurance industry in India. It pioneered the launch of Unit Linked Life Insurance plans amongst the private players in India. It was the first player in the industry to sell its policies through the Bancassurance route and through the Internet. It was the first private sector player to introduce a pure Term plan in the Indian market. This was supported by sales practices, which brought a degree of transparency that was entirely new to the market. The process of getting sales illustrations signed by customers, offering a free look period on all policies, which are now industry standards were introduced by BSLI. Being a customer centric company, BSLI has invested heavily in technology to build world class processing capabilities. BSLI has covered more than a million lives since inception and its customer base is spread across more than 1000 towns and cities in India. All this has assisted the company in cementing its place amongst the leaders in the industry in terms of new business premium income. The company’s current capital base is Rs. 520 crores. Additional information is available at www.adityabirla.com About Aditya Birla Group The Aditya Birla Group has a turnover close to Rs. 38000 crores (as on March 31st , 2006) and is one of the largest business houses in India. It enjoys a leadership position in all the sectors in which it operates. With over 75 business units, spanning the South East Asian belt, Africa, Canada and the UK among others, it is reckoned as India's first multinational corporation. The group is anchored by 72,000 employees and has 7 lakh shareholders, with a market capitalization of Rs. 53,400 crores. Additional information is available at www.adityabirla.com
About Sun Life Financial Inc. Sun
Life Financial Inc. is a leading international financial services
organization providing a diverse range of wealth accumulation and
protection products and services to individuals and corporate
customers. Tracing its roots back to 1865, Sun Life Financial and its
partners today have operations in key markets worldwide, including
Canada, the United States, the United Kingdom, Hong Kong, the
Philippines, Japan, Indonesia, India, China and Bermuda. As of
March 31st , 2006, the Sun Life Financial group of companies had total
assets under management of USD 343 billion. Additional information can be found at www.sunlife.com For further information kindly contact: |
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