Birla Sun Life Insurance, one of the pioneers of Unit Linked Insurance plans in India, have crossed an Asset Under Management (AUM ) of Rs.2500 crore. The corresponding figure for last year was Rs.1350 crore showing an exceptional growth of 85%. The AUM for Individual Life has exceeded Rs.2000 crore, for Group has exceeded Rs.410 crore and the Retirement Plans have exceeded the Rs.100 crore mark.

The AUM for Individual Life funds has exceeded Rs.2000 Crore as of mid Aug 2006 showing a growth of 100 % over the corresponding year figure of Rs.1001 Crore.

The AUM for Group funds has exceeded Rs.410 crore as of mid Aug 2006 showing a growth of more than 40 % over the corresponding year figure of Rs.292 Crore.

The AUM for Retirement Plans has exceeded Rs.100 Crore showing a growth of more than 92 % over the corresponding year figure of Rs.57 Crore.

Commenting on the Performance, Mr.Vikram Kotak, Head -Investments, Birla Sun Life Insurance, "We expect AUM to grow at a robust pace as India's Life Insurance market is still under penetrated and with increased awareness about life insurance, better product offering, improving disposable income, we believe strong growth in AUM (Asset Under Management) to continue in coming years. Our investment strategy stresses on high quality portfolio with focus on management, financial performance, and scalability of business, future growth prospects of industry and company and on high visibility of earnings.

Recently, company infused an additional capital of Rs.30 crore into its capital base enhancing the capital to Rs.520 crore. The expansion was done to strengthen the company's distribution network and to invest in technology infrastructure.

The company has covered in excess of 1.2 million Lives since inception and the total Sum Assured exceeds Rs.29,000 crore as August 28, 2006.

The Company has close to 20000 Insurance Advisors selling its policies. BSLI is a leader in the area of Bancassurance with the largest number of bank tie-ups in the industry. The company also has tie-ups with nearly 170 Corporate Agents for distributing its policies, which is again one of the largest in the industry.

About the Aditya Birla Group

The Aditya Birla Group has a turnover close to Rs. 38000 crores (as on March 31, 2006) and is one of the largest business houses in India. It enjoys a leadership position in all the sectors in which it operates. With over 75 business units, spanning the South East Asian belt, Africa, Canada and the UK among others, it is reckoned as India's first multinational corporation. The group is anchored by 72,000 employees and has 7 lakh shareholders, with a market capitalization of Rs.53,400 crores.

Additional information is available at www.adityabirla.com

About Sun Life Financial Inc. 

Sun Life Financial Inc. is a leading international financial services organization providing a diverse range of wealth accumulation and protection products and services to individuals and corporate customers. Tracing its roots back to 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of March 31, 2006, the Sun Life Financial group of companies had total assets under management of USD 343 billion.

Additional information can be found at www.sunlife.com

For further information kindly contact:
Ms. Anjana Grewal, Vice President - Marketing & Communication,
Birla Sun Life Insurance Company Limited, Ph: 022-6678 3333
E-mail: anjana@birlasunlife.com