Established in 2000, Birla Sun Life Insurance Company Limited (BSLI) is a joint venture between the
Aditya Birla Group, a well known and trusted name globally amongst Indian conglomerates and Sun Life
Financial Inc, leading international financial services organization from Canada. The local knowledge
of the Aditya Birla Group combined with the domain expertise of Sun Life Financial Inc., offers a
formidable protection for its customers' future.
With an experience of over 10 years, BSLI has contributed significantly to the growth and development
of the life insurance industry in India and currently ranks amongst the top 6 private life insurance
companies in the country.
Known for its innovation and creating industry benchmarks, BSLI has several firsts to its credit.It was
the first Indian Insurance Company to introduce "Free Look Period" and the same was made mandatory by
IRDA for all other life insurance companies. Additionally, BSLI pioneered the launch of Unit Linked
Life Insurance plans amongst the private players in India. To establish credibility and further
transparency, BSLI also enjoys the prestige to be the originator of practice to disclose portfolio on
monthly basis. These category development initiatives have helped BSLI be closer to its policy holders
expectations, which gets further accentuated by the complete bouquet of insurance products (viz. pure
term plan, life stage products, health plan and retirement plan) that the company offers.
Add to this, the extensive reach through its network of 600 branches and 133,572 empanelled advisors.
This impressive combination of domain expertise, product range, reach and ears on ground, helped BSLI
cover more than 2.5 million lives since it commenced operations and establish a customer base spread
across more than 1500 towns and cities in India. To ensure that our customers have an impeccable
experience, BSLI has ensured that it has lowest outstanding claims ratio of 0.00% for FY 2011-12.
Additionally, BSLI has the best Turn Around Time according to LOMA on all claims Parameters. Such
services are well supported by sound financials that the Company has. The AUM of BSLI stood at 21062
crs as on March 31, 2012, while the company has a robust capital base of Rs. 2450 crs.
To be a leader and role model in a broad based and integrated financial services business.
To help people mitigate risks of life, accident, health, and money at all stages and under all circumstances
Enhance the financial future of our customers including enterprises
About Birla Sun Life Insurance
Birla Sun Life Insurance Company Limited (BSLI) is a joint venture between the Aditya Birla Group,a
well known Indian conglomerate and Sun Life Financial Inc, one of the leading international financial
services organizations from Canada. With an experience of over a decade, BSLI has contributed to the
growth and development of the Indian life insurance industry and currently is one of the leading life
insurance companies in the country. BSLI offers a complete range of offerings comprising of protection
solutions, children's future solutions, wealth with protection, health and wellness as well as
retirement solutions and has an extensive distribution reach over 500 cities through its network of
around 600 branches, over 133,572 empanelled advisors and over 200 partnerships with Corporate Agents,
Brokers and Banks. The AUM of Birla Sun Life Insurance is close to Rs 21,062 crs and it has a robust
capital base of over Rs. 2450 crs as on March 31, 2012. For more information, please visit www.birlasunlife.com
About Aditya Birla Financial Services Group (ABFSG)
About Aditya Birla Group
A US $35 billion corporation, the Aditya Birla Group is in the league of Fortune 500. It is anchored
by an extraordinary force of 133,000 employees, belonging to 42 different nationalities. The group
operates in 36 countries across six continents – truly India's first multinational corporation.
About Aditya Birla Financial Services Group
Aditya Birla Financial Services Group (ABFSG) is a large non bank financial services player managing
AUM of ~USD 17 billion. It has a strong presence across life insurance, fund management, security based
lending, private equity, retail broking, distribution & wealth management, and general insurance broking
businesses. The seven companies representing Aditya Birla Financial Services Group are Birla Sun Life
Insurance Company Ltd., Birla Sun Life Asset Management Company Ltd., Aditya Birla Finance Ltd., Aditya
Birla Capital Advisors Pvt. Ltd., Aditya Birla Money Ltd., Aditya Birla Money Mart Ltd, and Aditya Birla
Insurance Brokers Ltd. In FY 2010-11, ABFSG reported consolidated revenue from these businesses at Rs. 6296
Cr. (USD 1.25 billion) antrusted by about 5.5 million customers, ABFSG has a nationwide reach through
more than d earnings before tax at Rs. 472 Cr. Anchored by over 17,500 employees and 1,850 points of
presence and about 200,000 agents / channel partners.
About Sun Life Financial
Sun Life Financial is a leading international financial services organization providing a diverse range
of protection and wealth accumulation products and services to individuals and corporate customers.
Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide,
including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan,
Indonesia, India, China and Bermuda. As of December 31, 2011, the Sun Life Financial group of companies
had total assets under management of $466 billion. For more information please visit www.sunlife.com.
Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges
under the ticker symbol SLF.